Iconic Mom with Amanda Frances

YOUR DREAMS AND GOALS AREN'T NORMAL.

YOUR ASPIRATIONS AREN'T NORMAL

Your vision for work and family working beautifully together: Absolutely not normal.

Your desires for your business or career don't have to be at the detriment to your kids.

Your dreams can bless your kids. You being fulfilled in and out of your role as a mom can strengthen your entire life and household.

I am a mom with a career and a company and I’m determined to not sacrifice… anything.

Iconic Mom is a lifestyle - rooted in desire, ambition, abundance, and unwavering love for my kids.

It’s about creating a life that is right for us.

It’s about embracing and fully owning the fact that I am not a normal mom, and I’m not meant to be.

My version of motherhood is about sharing with my kids everything I love — from travel to food to culture.

I love what I love. I love to include them.

It’s creating a dynamic where I don’t resent my work, but I also love the moments where I get to escape to it.

And still welcome the inevitable interruption of my children.

It’s having dedicated time with my family each day. It’s having nonnegotiable date nights with the love of my life and one-on-one time with each child each week.

For me, it also means living beautifully, celebrating what I’ve created while continuing to create it.

Amanda Frances Iconic Mom

It’s the reality that you might find us on a random Wednesday having breakfast at a five-star hotel.

That I pick up my first grader for our weekly dates in a bright cherry red Porsche 911 convertible - because yes, I have the mom cars, but I also have a car that doesn't exactly fit mom life... on purpose.

It's being okay with the fact that I'm bored out of my mind during the regular mom conversations concerning the lack of parking spots at the school - because I’m focused on something different.

It’s the ability to make decisions that support our well-being - like getting a second house by the water, twice, so I can walk my babies in fresh air and give us space to breathe.

It’s giving them childhoods that are not normal, because their mom is not normal.

It’s shaping how they see the world, showing them that life is expansive, full of opportunity, and theirs to design.

It’s showing up in ways that truly matter—bringing creativity and adventure into our everyday lives, being intentional with our time, and showing my kids what it looks like to dream big and make it happen.

It’s real conversations on car rides, dancing in the kitchen, and teaching them to think beyond limits.

If you want to know more about…

decorative The daily schedule I have created for my life and business.

decorativeWhat childcare looks like for my family, how I decided what I wanted / needed in this area, and how this has evolved.

decorative How I think of childcare and what that creates.

decorativeHow I would schedule things and think of things if I did not have childcare or did not want it.

decorativePrioritizing what matters: One-on-one time with each child. Mandatory date nights.

decorativeManaging it all: Every single person in your house needs different things from you. There are school pick-ups, early-release days, volunteering at the school, homework, potty-training, sleep schedules, class parties. (Omg. It’s a lot… lol.)

decorativeAllowing yourself to want… more.

decorativeCarving out time to work when it feels like there is no time. Deciding what matters. Letting go of what doesn’t.

decorativeReleasing Mom-Guilt around work… forever.

decorativeHow I make going out-to-restaurants with kids… easy.

decorativeFinding your version of a calm, relaxed, easeful, present, loving money-making mom.

Then I certainly wouldn’t miss this!

The Iconic Mom Masterclass was originally held live on January 29th, 2025 but the recording is still available.

I have priced this much lower than you are likely anticipating.

You will have lifetime access to the Masterclass recording.

Iconic Mom Enrollment
all the love, amanda
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