Money Mama

I had been a stepmom only days when I felt it.

You know what I am talking about.

The pressure, fear, and obligation tell us to do everything, have everything, and be everywhere.

The expectations are impossible.

The strange thing was, the overwhelm I felt almost immediately… didn’t feel like it was coming from within me.

It felt like it was… outside of me.

And it was… everywhere.

Society. Religion. Family. Friends. In-laws. Social circles. Strangers.

Everyone thinks they know who - and how - a woman should be.

The pressure and force and overwhelm are… palpable.

This can leave women exhausted and defeated from the beginning of their motherhood journeys.

Especially if they don’t know that there is another way.

Between their careers, their home, their families, their body, their health, their partners, their goals, their kids…

One day, shortly after Eddie and I moved in together, I found myself standing in a big-box store in a suburban strip mall, grabbing something one of the children had forgotten.

(We don't even live in the suburbs! But one of the kids had an activity there.)

I knew I wanted more kids.

And I knew I had to squash the sticky, thick, fearful energy that was beginning to creep in.

“There is more than one way to be a mother,” I said to myself.

“I resist the idea that this has to look a certain way. I resist the idea that I am meant to settle as I help to support and raise these children.

I resist the idea that I will be boxed in, depleted, overwhelmed, frantic and fearful as I do this thing.

I f*cking resist.

I know who I am. I know what I’m here for. I will not settle.

I will make money, live life, have love, raise kids, grow my empire, create a peaceful home and feel happy!

I am Amanda F*cking Frances. I was made to have it all.

I dedicated myself to it.

I believed in it. I moved toward it.

A lot has happened in the time since I stood in that store, pepping myself up in the self-checkout line.

Seven months after moving in together, Eddie and I got pregnant, with twins, on our first try.

I had to created a schedule, lifestyle, energy that is... unique to me.

And I did...

I had seven-figure months.

I released an audiobook and journal. I did my thing.

I created deeper connections with all of our children.

And then, at 29 weeks pregnant... the unthinkable happened. I gave birth.

One of our babies didn’t make it.

When Zion died, I felt myself at a crossroads. Would I fall apart? Would I let the victim-based thoughts take over?

Or would I grieve and process and feel and cry... while still being me.

I had an $870k month in August - the month immediately after my babies were born and Zion died - while spending my days in the NICU.

That shouldn't be possible. (But truly, nothing I've done with my life thus far should be).

And it was the easiest and least time-consuming working month of my life.

Why did I do that? How did I do that?

Because at that moment, it felt required to show up as the mom I feel I'm meant to be.

I grieved. I cried. I prayed. I argued with doctors. And I still showed the f*ck up in my career, as a partner, and as a stepmom.

Once Canaan came home, everything changed... again.

I still cared about all the things I had always cared about. I just cared about him in a way that superseded everything.

As you know... children can... consume you.

In the best way, but in a way where it's hard to do anything f*ing else. lol

(He is perfect, ps. Living his best Canaan Cash life.)

And then -- less than a year after the boys were born, I got pregnant... AGAIN! (Delila is 14 weeks old as I type!)

As you can imagine -- I had to get even better at boundaries. I had to get clearer on how mom life looks for me. I had to form a life and world not quite like anyone else's I know.

Our family unit, the energy of our household and the well being of my children is my top priority. And yet...

I decided — definitively and for sure — that I would keep thriving, earning, growing, creating, and killing it in all areas of my life no matter what.

I am unavailable for sacrifice. No sacrifice in my home, family, or love life. No sacrifice in my career and money world.

Showing up for both - my family and my career - at the same time hasn't been impossible, but it has meant that I've had to get more creative, clear, efficient, and wildly intentional.

It has simply been what is... required.

And I've noticed this:

I can still have it all. I do still have it all. I will still not sacrifice to have it all...

But I will no longer do the things I once did in the same way I did them.

Once upon a time, I would work day and night, on weekends and any time I had something to do.

But, again, different times required different things. And different things are now required.

I work... differently. More efficiently and sometimes more slowly. I have had to get better at delegating. I have had to get better at trusting others to help me. I have to get better at... everything.

And though I can afford to have round-the-clock childcare for him... that's not how I want to do things. That's not me. (Nothing wrong if that is... you! No guilt!)

There have been many days where there is a baby on my chest, a breast-pump on my boobs, and a laptop in my lap. And that... that does feel very me.

I do have help, but how I want that to look and feel is just not full time or around the clock. Maybe it will be some day, but that just isn't... what I want right now.

Which means... I have to be the authority of my time and energy now more than ever.

Daily, I am left with the sense that I do, in fact, have it all.

And I am moving daily toward creating, having, and being even… more.

More of each and everything I want.

And while I still sense that pressure and fear around motherhood… and sometimes get overwhelmed… and don’t know how I will be there for all these people who need me.

I can. And I will. Because I will.

And I will take good care of myself. I will learn to hold less and less stress in my body. I will do the things that help me feel like me (walks, workouts, blowouts, work, launches, travel)...

Because while I am a mom, I am also a person.

A person with desires, needs, goals and a career she cares deeply about.

I believe we are meant to create another way when it comes to motherhood.

We are to create it, model it, and set it into motion — as a possibility for how it gets to be, for ourselves and for each other.

We are meant to thrive. We are made to. We are here to.

I am not here to settle. And neither are you.

We must rise as mothers, as warriors, as protectors, as money-makers, as powerful f*cking women.

We must show up for our kids, our humans, our communities, our partners… But most importantly… for ourselves.

We must say to the world: I am made to have it all.

It's safe for me to have it all. And it's okay for me to want it all.

But that doesn’t mean I will do it all.

And that doesn’t mean I’ll do it exactly the way you want me to.

And this is about doing what we do intentionally... with purpose, freedom, love, conviction, and fun.

(Or any other way you want it to look.)

This is your time. This is your season.

Your life. Your rules. Your journey. Your family. Your kids. Your way.

Sound good?

Let’s f*cking go.


You feel the pressure. Your business/career has to work. You feel pulled.

You want to be a good mom, be really present, make lots of money, feel alive, feel really good in your body, and be in love. How the hell will I you do it all?

Motherhood expands us. We know this. It puts us in the position to do even more. But the answer to having it all is not doing it all. I want to show you how to position yourself as the authority of your world, and creating accordingly. No matter what your current financial or childcare situation is, we have to approach our lives and business with clarity, creativity, confidence and vision.

I want to share my personal schedule for how I do all the things. And what that looks like for me. And I want to help you create something that feels really good to you.

So you can be the money-making mama you want to be.

Your life. Your rules. Your home. Your version of your own hot mom world. The schedule, the home, the environment, the friendships, the career, the help, and support... as you chose. Your career, your money, your progress, your impact... as you chose.

How the f* to sort all of this out and make it work for you.

And what it looks like in my business now as a mama.

PS: Balance is a myth. But there is something much better than balance. Let's create it.


I have a masters in counseling with an emphasis on childhood development. I was a play therapist. It is my intention to take what I learned in my work with children and convey it to you in a fully useable, digestible way -- a way that supports you in raising happy, contributing, confident kids.

A perspective that will eliminate mom guilt while positioning everyone in your home to thrive.

A parenting style that eliminates shame and empowers children. A gentler way.

Happy kids. Happy family. The family unit you desire and deserve.


People have been asking me to talk about this for a long, long time. Here we go: No more f*ing torture. No torture around food or workouts. No turning to food in ways that don’t serve us. No more approaching our bodies from the place of not enough. It seems that moms either torture themselves to appear a certain way or completely give up on themselves. No. We are here to thrive. But we are bombarded with diet culture, drinking culture, and celebrity culture in a way that can disrupt our natural relationship with our innate desires.

We have to approach it all from... wholeness.

It's time to feel hot, fit and in love with ourselves and create our bodies from this place. Amen? Amen.


We are talking about... TIME. Time is a wild, wild thing. I recently put a question box on IG stories asking working moms, entrepreneurial moms, and career minded moms what their struggle was, nearly 100% off women's answers could be summed up like this: TIME. We can shift this. I am here to help you transform your relationship with time to one that is supportive and fun and feels good.

Try this on for size: As you slow down... so does time. Time is on your side.

It's time we stop feeling like we are working against, fighting with, and out of sync with time. It's time for space, freedom and flow. Amen? Amen.

Let's expand some time, shall we? 


You may have previously been the most loving and trusting partner in the world, but the second they hold your newborn wrong... you may accidentally start treating your partner like they are an idiot who can't be trusted and doesn't know what they are doing in life.

Parenting adds a whole new layer to our romantic relationships. It can be so wonderful and beautiful, but it can also be challenging.

How we position our partner, how we love them, how we build them up, and how we bring out and call forth the partner we need - and want - while our kids are driving us kind of nuts.

We can also discuss: Intimacy after having a baby, how this money making mama handles money in her relationship and how to navigate that, child care, and so much more.

Let's be super f*ing in love and in partnership with the person we have chosen. (Or move the f on if that's the vibe. You feel me?)


Creating a happy, healthy, thriving home that is a breeding ground for the life you want to have. Creating a culture of peace, warmth, and togetherness (or whatever it is you want more of). Creating a home you want to be in. A house of rest. A house of love. A house of fun.

Fostering the energy you want to be surrounded by.

Eliminating outside noise, distractions, and nonsense. Getting calm, quiet, and peaceful.

A home that manifests for you.


Building a team and support system. Placing people around you, one at a time, so that you are fully supported in all the ways that are most impactful to you. I grew my team slowly as my business and life grew. (I went from having one five hour a week virtual assistant to a team of eight people between my work and home. Let's discuss what that looked like and what I've learned.)

The feedback I've gotten clients over many many years is that the simplicity by which I see growing a business, making money, and thriving in my career -- and the way I convey this -- helps them to create tremendous clarity, ease, freedom and vision for themselves. I think it is clear that this is more than a business course, but let's talk about all of this here. We discuss business and career and the how.

One key person at a time, let's build up that support team, my love.


I want to talk more about Zion and my experience of losing a child. I will share what I know to be true about death, soul assignments, moving through this pain, and moving forward.


Positioning your kids for their own wildly abundant lives. What I am doing practically and energetically for my children to have a lifelong positive relationship with money. I want to set them up for this, prepare them for this, and give them a journey better than my own.


We feel the pressure and pull. Our business and careers have to work. The money we make matters to our families. It's how we all survive... and thrive. I want to share my schedule and mindset for getting all the things done.

Money Mama Support Community

Connect with one another in a dedicated Money Mama community. Support, encourage, ask questions to other members of this program.

Journal Prompts and Affirmations

There will be journal prompts and affirmations provided with each module that highlight the core themes of that module. These can be used to support you in integrating concepts from the course as you choose.


I was sitting in my car at a stop light when it came through: The Five Pillars of Surviving Step Parenting. I couldn’t type them into the note section of my phone fast enough. People have been asking forever, and finally, the words and lessons of what I have learned were there in a way I could articulate and spell out. This is how I have not only survived, but thrived, at what I believe is one of the most challenging roles a woman can take on. I mean, holy f*ing shit. I honor you, step-mama. I see you. I want to support you.

When you click on the big button to enroll in Money Mama, you will see the Surviving Step Parenting Workshop as an add on. Enjoy!


I closed down my 1:1 Coaching and Mastermind at the end of December 2021. I was ready to get pregnant and sensed for a new phase of life was coming. For the past 2.5 years, there has not been a way to get my brain and intuition on your life, business, and career.

Today, that is changing.

Through the Money Mama VIP Mentorship, you will gain access to a private VIP group with me in the AF App. The VIP mentorship includes: Weekly office hours where I will provide thoughts, feedback, steps, suggestions and guidance around what you are moving through, two live training calls where I will riff on whatever is coming through for the group + answer Qs in real time with you, and daily-ish audio drops where I share what I am learning as a mom, what I am doing, and what I feel to say to you as you navigate your expansion in business, life, love and all the things. My intention is that these three components together inspire, empower, encourage, motivate you on your Money Mama journey. I will tailor these three components to the themes, struggles, areas for growth and questions coming through in the VIP group.

Amanda will be active in the group for six weeks — starting May 17th and ending June 28th. The live training calls will be at least 60 minutes long. You will have access to the recordings of the training calls. The office hours will be announced at the beginning of each week. You can leave your Qs for Amanda any time to be answered during the office hours.

Money Mama is my newest course.

As you may know, I have a large and extensive body of work that I often update and expand on. I do not create a completely brand-new course very often.

You receive instant access to the Pre-Work and Module 1. Each additional module is dripped out for you after that. You have unlimited replays to all seven modules and any future content and bonuses.

Upon enrollment, you will receive an email with instructions on how to set up your access.

You'll access your content, exclusive Money Mama community, plus the private Money Queen Community at or on the AF App.

Amanda Frances is a world-renowned thought leader on financial empowerment for women.

Through her wildly popular digital courses, her best-selling book, Rich as F*ck, her highly engaging online presence, her And She Rises podcast, and free daily content, meditations and trainings distributed across her social media channels daily... she empowers women to design lives and businesses they are wildly obsessed with.

She has written for Forbes, Business Insider, Glamour, Cosmopolitan, and Success Magazine.

She has been featured in Entrepreneur, Flaunt, US Weekly, ET, and others.

Combining her background in ministry and mental health counseling with practical advice and a deep knowledge of spiritual and energetic principles, Amanda isn’t quite like any other "coach" you’ve encountered.

A true self-made woman, while putting herself through graduate school, Amanda taught herself how to build her first website.

A decade later, Amanda Frances Inc. is an eight-figure global brand serving clients and students in 85 countries.

Her mission has always been to get the power of money into the hands of good-hearted women who are here to change the world. Today, she is doing so.

Amanda is from Sand Springs, Oklahoma and currently resides in Los Angeles, California.

The Money Mama Modules: You have lifetime access and unlimited replays to each module.

Money Mama Support Community: Connect with the other people in the group. Discuss, brainstorm, and share right in the AF app.

Journal Prompts and Affirmations: These will be provided with each module to support you in integrating and processing the concepts provided in the modules. Use as you feel led to.

Optional Add On: Surviving Step Parenting: As discussed above, these are the five pillars Amanda has used to not only survive, but thrive in what could be considered the most challenging role a woman can take on. Step-Mamas, this is not to be missed.

Optional Add On: Money Mama VIP Mentorship: My intention is that this mentorship will inspire, empower, encourage, and motivate you on your Money Mama journey. You won’t want to miss this.

Lifetime Access + Unlimited Replays + All Future Updates.

Money Mama Affirmation Mug

This mug is scripted with your new very favorite affirmation: I AM HERE TO HAVE IT ALL

Create an intentional moment with this mug as you enjoy your favorite coffee, tea, matcha, or juice while you journal through the guided inner work, bring the feelings and energies of having it all into your body and experience, and integrate the course processes and principles.

This mug is a gift from me for the first 100 people who select the Pay-in-Full option at checkout. (The rest of the bonuses + all course content is for everyone no matter the payment option you choose.)

Q: How is this different than your other courses?

A: To be clear, this isn't a money mindset course (though we talk about money). This isn't a business course (though I share freely on how I run my business and do the things with my team at this stage of my life).

This is a... Mama Support Course.

This is a course for those of us who feel the pressure and understand why having all we want shouldn't be possible, but know we meant to and get to, anyway.

This is a course for women who are doing the thing, or moving toward doing the thing, and desire new insight and a fresh perspective when it comes the areas the plague them.

This is a course on parenting, scheduling, timing, thriving, grieving, healing, leading, creating the home energy and environment you desire and calling in support -- from yourself, those around you and the divine -- through it all.

It was created with the woman who is a boss, a mom, and a bad-a-b in mind.


Q: I'm super busy right now. What if I don't have time to take the course now?

A: It is up to you when you start. You have all content and any future updates for life. You can take the course completely at your own pace. You can come back to the modules anytime you need.

Q: Are you offering a payment plan?

A: YES! You will find the payment options by clicking the enrollment button at the bottom of this page.

Q: What can I expect from this course?

A: Solutions. Clarity. Inspired content. A reminder that you can do this and do it well and do it your way. A knowing that this can all be better than you ever expected. You can live well. Live big. Thrive as the mom and money maker that you desire to be. Fresh perspective. A supportive mindset. A renewed mission. A clear purpose. A fresh belief in yourself. A group of humans who are doing the things alongside you.

Meditations. Affirmations. Movement in the direction of your money-making mama dreams. And whatever else you are meant to receive.

Q: What is your refund policy?

A: Although our policy is no refunds on digital products, I want to ensure that you have a chance to review my teaching style in case you are new here. So, if after reviewing the initial content, you feel this is not for you, please email us at within 48 hours of your purchase (and having not consumed more than the first module) and we will process your refund.

Q: Can you guarantee specific results?

A: I feel deeply that this topic is something I am meant to teach on. According to my attorney, I need to make sure I always say this to you: DISCLAIMER: I don't guarantee or warrant results or increased income. The testimonials that appear on this page may not be typical for all students.


Q: Is this only for entrepreneurs?

A: No, if you are a mom in any industry, I think the principles, concepts, and ways of thinking will be supportive to you in being what ever type of Money Mama you desire to be.


Q: Is this only for women?

A: No, we love men. My stories, lessons and examples will most often be derived from my own lived experiences, but you are fully welcome to apply them to you in any way that works for you, no matter how you identify in terms of gender, sexuality, etc. Welcome all!


Q: Is this only for moms?

A: No. This is for moms, but I understand how deeply helpful it could be to a future-mom. Or a dad. Or parent. Or step-parent. Or grandparent Or caregiver of any kind. Come all.


Q: I am unsure if this is right for me. Should I enroll in Money Mama?

A: If you are feeling called, led, drawn, or pulled to the course, I recommend you follow your inner guidance. If you desire to be in this program, trust yourself.


More Questions?!
Email We are here to help!

Next steps: Click on one of the buttons below to enroll (you'll see all available payment options on the next page).

During your order, you'll see the option to add on the Step Parenting Workshop if you so desire.

Option One: Money Mama

Option Two: Money Mama with Six Week Mentorship ⬇️

By enrolling in this course, you agree to our Standard Terms and Conditions.

If you are enrolling now, I encourage you to do so intentionally. Do this for you. Do this for those you are here to help. Do this on purpose.

Refund Policy:
Although our policy is no refunds on digital products, I want to ensure that you have a chance to review my teaching style in case you are new here. So, if after reviewing the initial content, you feel this is not for you, please email us at within 48 hours of your purchase (and having not consumed more than the first module) and we will process your refund.

Disclaimer: I am so excited to finally be teaching on this topic. The success stories that will appear on this page as people go through the program will be from real live people who have worked with me through this program and got incredible results. According to my attorney, I need to make sure I always say this to you: I don't guarantee or warrant results or increased income. The testimonials that will on this page may not be typical for all students.