Do you dream of writing a book, but have no idea where to begin?
Have you started writing your book, but find yourself procrastinating on actually finishing it?
Do you want to create a massive movement and legacy for yourself that lasts beyond the social media trends and platform of the moment?
Have you been previously rejected by a publisher or been told your platform was too small, you weren’t famous enough, or your story wasn't unique enough for a book?
Do you feel like an imposter calling yourself a writer and/or author?
Do you feel like you'll have no idea what to do with your book once it's published or how you'll get it out into the world?
Do you crave expert advice and strategy around the process of creating, writing, marketing, and monetizing your book?
Do you love creating things on your own terms, but hate following rules and waiting on someone else to get things done?
Do you want to learn from two bestselling authors who have had massive success with their self-published books and reached women around the world with their message?
Here's what most people don't understand:
You do not need to have an English degree or a massive following to write and self-publish a life-changing book.
And you certainly don't need a publisher.
The days of waiting to be chosen or picked by a publisher are gone.
It's time to choose yourself.
Books establish instant credibility.
They create worldwide movements.
They create massive revenue streams.
They set you apart from others in your industry.
They leave a legacy.
It's time to stop dreaming about becoming an author & make it happen.
We are Cara and Amanda. And through our own unique paths, we ultimately each chose self-publishing when it came to getting our books out into the world. (More on each of our stories below.)
This means we own our books.
This means the revenue our books generate belongs to us.
(To break it down: With a traditional publisher, once you pay back your book advance, you get 15% of what the book generates. When you self-publish your percentage is closer to 70% and there is nothing to pay back. Yes. You read that right. Can you say: Deal breaker?)
We became best-selling authors, created significant streams of income through our books, and continue to outperform books released by the big publishing houses.
AboutAmanda
Amanda Frances is a world-renowned thought leader on financial empowerment for women.
Through her wildly popular digital courses, her best selling book "Rich as F*ck," highly engaging online presence, her "And She Rises" podcast, and free daily content, meditations and trainings distributed across her social media channels... she empowers women to design lives and businesses they are wildly obsessed with.
She has written for Forbes, Business Insider, and Glamour Magazine. She has been featured in Entrepreneur, People, Flaunt, Cosmo, US Weekly, ET, and more.
Combining her background in ministry and mental health counseling with practical advice and a deep knowledge of spiritual and energetic principles, Amanda isn’t quite like any other "coach" you’ve encountered.
A true self-made women, while putting herself through graduate school Amanda taught herself how to build her first website.
A decade later, Amanda Frances Inc. is an eight-figure global brand serving clients and students in 196 countries.
Amanda is from Sand Springs, Oklahoma and currently divides her time between Newport Beach and Bel Air.
Her mission has always been to get the power of money into the hands of good hearted women who are here to change the world. Today, she is doing so.
Amanda's Self-Publishing Journey:
Named an international best seller upon its release — people worldwide have gone wild for Rich as F*ck: More Money Than You Know What to Do With.
The author who is known to not only help people transform their relationship with money, but call more of it into their lives (often before they have even finished reading all of the pages of her book) has also expanded on the Rich as F*ck brand by releasing…
The Rich as F*ck Journal (2021), Jodidamente Rica — the Spanish version of Rich AF (2023), and the Rich as F*ck Planner (2024).
So, how did all this come to be?
In 2019, Amanda felt her next step was to write a book.
When a big five publishing house began pursuing her that same year, she ultimately declined. It was clear to her that when it comes to traditional publishing, most first-time female authors get the raw end of the deal.
(She had several friends who signed book deals, but ended up marketing, promoting, and building momentum around their book on their own… while the publishing house made big promises, but did very little. At the end of the day, they were left with a book that their voice had been edited out of while they were paid very little for their work.)
As the “Money Queen,” she felt it would be wildly out of integrity to let a publishing house profit off of her heart and soul, while she did all the true work. (You can't low-ball Amanda.)
Instead, she ran the numbers and decided to turn her book into a stream of residual income.
She self-published her book, Rich as Fck.* It debuted as an ebook. A month later, she released it as a paperback. And in December of 2021, as an audiobook. Each version of the book shot to #1 in categories such as Women in Business, Spirituality, Economics, and Personal Finance.
The ebook was #18 on all of Amazon (out of 40 million books) upon its debut.
The audiobook was the fastest growing book in all of Audible within 48 hours of being released.
Today, the Rich as F*ck brand is a multiple six-figure yearly stream of income in and of itself.
To date, she has sold over 197,000 books.
Cara Alwill is a bestselling author, speaker, and creative visionary known for helping women turn their voice into power, platform, and profit.
A pioneer in the self-publishing space, Cara has spent nearly 15 years self-publishing her work—after first building her brand online nearly two decades ago—writing, publishing, and scaling her work without waiting for permission. She is the author of 10 books translated into 10 languages, with hundreds of thousands of copies sold worldwide.
After receiving 19 rejections from traditional publishers early in her career, Cara self-published her breakout book, Girl Code, which went on to dominate Amazon bestseller lists and outsell major titles like #GIRLBOSS and Lean In. This success led to a multiple six-figure, two-book deal with Penguin Random House.
She has since returned to self-publishing, where she has built a multi-six-figure business and a fiercely loyal global audience—generating well over half a million dollars through her books and self-publishing empire. Her work continues to circulate internationally, including underground translations shared by women in places like Iran.
Her podcast, Cara Says It All, has surpassed 11 million downloads and has been recognized by Forbes as one of the top women-led podcasts, as well as featured on Oprah.com.
Cara is also the creator of Hot Girl Writing House, a membership for women ready to write, publish, and build powerful personal brands.
Through her books, programs, and platforms, Cara empowers women to stop waiting to be chosen—and start creating lives and careers on their own terms.
AboutCARA
AboutCARA
Cara Alwill is a bestselling author, speaker, and creative visionary known for helping women turn their voice into power, platform, and profit.
A pioneer in the self-publishing space, Cara has spent nearly 15 years self-publishing her work—after first building her brand online nearly two decades ago—writing, publishing, and scaling her work without waiting for permission. She is the author of 10 books translated into 10 languages, with hundreds of thousands of copies sold worldwide.
After receiving 19 rejections from traditional publishers early in her career, Cara self-published her breakout book, Girl Code, which went on to dominate Amazon bestseller lists and outsell major titles like #GIRLBOSS and Lean In. This success led to a multiple six-figure, two-book deal with Penguin Random House.
She has since returned to self-publishing, where she has built a multi-six-figure business and a fiercely loyal global audience—generating well over half a million dollars through her books and self-publishing empire. Her work continues to circulate internationally, including underground translations shared by women in places like Iran.
Her podcast, Cara Says It All, has surpassed 11 million downloads and has been recognized by Forbes as one of the top women-led podcasts, as well as featured on Oprah.com.
Cara is also the creator of Hot Girl Writing House, a membership for women ready to write, publish, and build powerful personal brands.
Through her books, programs, and platforms, Cara empowers women to stop waiting to be chosen—and start creating lives and careers on their own terms.
THECONTENT
The Glamorous Discipline of Showing Up:
There’s a version of you who finishes the book… and one who keeps thinking about starting it. This pre-work is about becoming the woman who finishes. Inside, Cara will show you how she wrote a full book in 10 days using clarity, decision, and unapologetic focus. You’ll learn how to set non-negotiable goals, structure your days for momentum, and follow through even when it’s not perfect.
Because self-publishing doesn’t require permission… but it does require a new standard. Decide who you are — and show up as her.
Pre-Work: The Welcome Party.
In this bonus video, Amanda and Cara help you get in the vibes and celebrate that you are here and you are writing a mother f*ing book. Yes ma'am. Cara and Amanda will riff on a few things, set the tone for the program and get this thing started in a way that encourages and supports you in this process. You receive instant access to this upon enrollment.
Module One: The Big Idea:
Conceptualize the idea for your book, get crystal clear on your message, tell your story, and create a book that represents all you want to be known for, from start to finish.
Module Two: The Writing Process:
Learn Cara and Amanda's writing process. How to outline your book, tips for finding time to write and staying the course. We will discuss creative solutions, options, mindsets and strategies for getting started and getting it done. (Amanda had a 'book club' who paid to read the book as it was written, for example, which generated a lot of cash and kept her on a schedule — as schedules are not her strength. lol.) We believe your creative solutions are available.
Module Three: How to Self Publish:
Hear from Amanda and one of her team members on the step-by-step process of publishing the book: Where to upload it, what to expect, what happens next, working through the snafus that may come up including what we learned and what we will do differently next time. We literally screen-share from our computer exactly what to do to upload and submit your book. We show you both KDP (Amazon) and Ingram (book stores like Barnes and Noble and Target picked up Amanda's book from Ingram).
Module Four: Best Selling Author Energy:
Get behind the energy of writing and selling a bestselling book that changes the world. Because, truly, that's what counts most. Overcoming self-doubt and Imposter Syndrome. Truly embody the bestselling author within you. Cultivating your confidence. Establishing yourself as a leader and expert your spaces. Shouting it all from the rooftops.
Note: This is everything This is your inner game.
Module Five: Recording Your Audiobook:
Perhaps you'd like to release an audiobook the day your book comes out. Or maybe, that's something you plan to circle back to later and add to the empire that is your book. Either way, let us give you tips on getting this done. Picking your studio, keeping your energy up, supporting your voice, having fun and getting it done. Amanda and Cara share the exact recording studios they used.
Module Six: Marketing & Monetizing Your Book:
Now that your book is out, how do you actually sell the f* out of it to readers around the world? Cara and Amanda share their process for marketing and monetizing their books, getting press and interviews, building anticipation, creating content to support the books, and selling from their souls.
Module Seven: Personal Essay & Memoir Writing:
Cara shares her best tips for writing your personal essay or memoir, including how to decide if a personal essay or memoir is right for you, perfecting your memoir voice and finding your unique angle.
The Do’s and Don’ts of AI:
AI is here, and like it or not — it’s not going anywhere. In this new module, Cara and Amanda break down exactly how to use AI as a strategic tool — as an editor, an editorial assistant, and a research support system — while preserving the depth, truth, tone, and originality that make your story worth telling.
Listen: Using AI to "write your book" will damage your integrity and authority. There is a way to use it well. Because no matter how advanced AI becomes, it can never replicate what makes your work powerful: you, your soul, and your unique voice.
BONUS: Publish Your Book on Substack.
Discover how to harness the power of Substack to self-publish like a pro. Cara shows you how she turned Substack into her personal publishing empire — crossing genres from nonfiction personal development to personal essay and memoir. Learn how to share your story, build an engaged audience, and monetize your writing while staying true to your voice. Whether you're crafting serialized chapters, experimenting with new genres, or redefining what modern publishing looks like, Cara shows you exactly how to make Substack work for you and your book.
BONUS: Advanced Book Marketing:
So, what do you do after the book launch? How do you make sure readers find it days, weeks, months, and years later? Book marketing expert Bryan Cohen has sold 140,000+ books and helped others sell millions. During this bonus module, Bryan will share what he’s learned to keep sales going long after your launch. Get excited for more sales while you sleep and more clients finding you all year long!
BONUS: Guide to Self Publishing a Foreign Translation of Your Book.
In 2023 Amanda and Team self published Jodidamente Rica, the Spanish version of Rich as F*ck. Team AF will share how they went about getting this into the world
BONUS: Q&A with Amanda:
Amanda talks about writing her second book — what's easier, what's harder, and what she's learned.
Know this: There is no wrong time to get started on your book journey. A book can support you in building your audience, reputation and brand at any point in your career. Cara self published books early in her entrepreneurial journey. Amanda was a decade into owning her company when her first book came out. You're not too early. You're not too late.
A book can build a brand. A brand can propel a book.
A book will work along side and amplify your other goals and endeavors.
THEDETAILS
Hello and welcome to our course: Self Published!
Upon enrollment, you will receive an email with instructions on how to set up your access.
You'll access your content, exclusive Self Published group, and the private Money Queen Community at members.amandafrances.com or on the AF App.
You receive instant access to the Welcome Party upon enrollment.
The remaining seven modules are dripped out for you after that.
All trainings have been recorded for you.
You have lifetime access and unlimited replays to all content.
Amanda and Cara co-teach the majority of the trainings, but also teach solo at times and bring in team members to add additional information to relevant topics.
What PEOPLE ARESAYING...
What YouGET
The Course: Seven training modules created to you walk you through your self-publishing journey, empowering you to do things your way, and sharing with you all we've learned while becoming best-selling authors.
Including:
- Our tips on writing without delay (and monetizing that process).
- Mindset, energy and strategy to meet your goals around your book.
- The beliefs to develop that will support you in getting your book written and out there.
- The how-to's of editing, uploading, and self-publishing your book. (We screen recorded Amanda's team uploading and submitting her book to both KDP and Ingram.)
- Building up momentum, excitement and press around your book.
- Deciding who to hire, if anyone. Do you want an editor? Graphic designer? What these people do and when you might want their help. (Amanda and Cara give you the names and emails of the editors they've used.)
- Access to our guidance, support and lived lessons as you navigate this journey.
Transcripts: Each training module has been transcribed for you! If you learn by reading instead of watching, have an auditory disability or are hard of hearing, or you just like to follow along with the video or audio, we've got your back!
Workbook: This workbook is designed to prompt you and support you and as you dig deep into the course content! It will provide a beautiful record of the goals you set and the process you go through as you become an author.
PLUS: Meditations, affirmations, and transformational homework.
The Self-Published Members' Support Group: Access to the private Self-Published community for additional support, wisdom and love from your fellow authors.
Lifetime Access + All Future Updates (Value: $997)
Value of avoiding the cost of "Done-For-You" traditional or hybrid publishing services: $7500
Frequently AskedQuestions
I am not an entrepreneur. I don't have a big audience. Is this still for me?
There is no bad time to write a book.
A book can support you in building your audience, reputation and brand at any point in your journey. Cara self published books early in her entrepreneurial career. Amanda was a decade into owning her company when her first book was released. You're not too early. You're not too late.
A book can build a brand. A brand can propel a book.
A book can work along side and amplify your other goals and endeavors.
In short: People have used a book to kick start a career and grow an audience. Other people have used an established career and loyal audience to build up their book. Both are available.
I'm super busy right now. What if I don't have time to take the course now?
It is up to you when you start or how often you work on the book and go through the course. You have this content forever. You can write your book completely at your own pace and come back to this program for support as you desire.
If I self-publish, can my book still be in traditional stores? Am I limited to Amazon only?
Contrary to popular belief, yes it can be! As far as stores: Cara's book can be found in Hudson News and airports book stores around the world. Amanda's book can be found in Target and in various local book shops. As far as online sellers: Cara and Amanda's books are in Barnes and Noble online, Wal-Mart and Target online, and many others. They used two different distributors to make this happen and will share both so you can choose. Both are shockingly simple.
Are you offering a payment plan?
YES! We love payment plans. You will find the payment options when you click below to enroll.
What can I expect from this course?
Inspired, elevated content inside of a transformational container of love, growth and empowerment. Fresh perspective. Teachings with practical and energetic steps laid out for you. Progress. Hard things made easier. Built in cheerleaders. Movement in the direction of more money, more freedom and a self published book.
Will this course get me a book deal?
While you are free to pitch your book to literary agents and publishers, this course is not designed to teach you those strategies. We are here to empower you to write, self-publish, market and monetize your own book.
That being said, Cara did sell one of her self-published books to a traditional publishing house and received a very large payment. Traditional publishing isn't off the table because you choose to self-publish now.
Can you guarantee specific results?
We each love our journeys as self published authors and fully believe in the principles, concepts and strategies that will be shared in this program. However, as I have no way of knowing what you will do with this content, we can not guarantee results, best-seller status or increased income.
More questions? Email assistant@amandafrances.com for help!
HOW ITWORKS
You have lifetime access + unlimited replays + all future updates to this program.
All content lives in the Self-Published members' area for you to access as often as you'd like.
By enrolling in this course, you agree to our Terms of Use for Online Programs and other agreements and policies found in the footer of our website
If you are enrolling now, I encourage you to do so intentionally. Do this for you. Do this for those you are here to help. Do this on purpose.
Refund Policy: It is important to us that you are able to check out Amanda's teaching style and verify that this is where you want to be. If after reviewing the initial content you feel this program is not right for you, please email us at support@amandafrances.com within 48 hours of your purchase (and having not consumed more than the first module) and we will process your refund.
Disclaimer: We each love our journeys as self published authors and fully believe in the principals, concepts and strategies that are shared in this program. However, we can not guarantee results, best-seller status or increased income. Results may not be typical for all students.
